December 7, 2017
9:00 am - 5:00 pm

You know what Scrum is. And you know that’s not enough.

While you have your CSPO and have been a Product Owner for some time, you’re still struggling with some issues like:

  • Switching from delivering features to owning outcomes
  • Solving real-world problems for users and customers
  • Collaborating effectively with business owners, designers and developers
  • Feeling like your part of the Scrum team
  • Keeping the team inspired and informed
  • Working on challenges that cut across multiple teams

Up your game as a Product Owner

Experience what it takes in order to continuously discover and deliver lovable products by

  • Effectively working together continuously
  • Practicing the work of advanced Product Owners
  • Applying product discovery and design practices
  • Gaining empathy with users and learning how they feel about the product
  • Sharing understanding and ownership of products

Overview of Learning Objectives

Performing the Product Owner Role


  • Examining the Product Owner Role
  • Working with Stakeholders
  • Working with the Development Team
  • Working with multiple teams

Purpose and Strategy

  • Developing practical product strategies
  • Advanced strategic planning

Customer Research & Discovery

  • User interviews and observation
  • Perform a design studio
  • User story mapping
Testing Product assumptions


  • Inspect and improve the product
  • Build prototypes to test hypotheses
  • Create & validate Persona Sketches

Product Backlog Techniques

  • Maximize outcomes and impact
  • Measure product value
  • Ordering and refining items


In this course, we work through a design challenge and build a product solution. You will organize into balanced product ownership teams and work together to:

  1. Define and prioritize real-world problems from a consumer’s view
  2. Model and critique different opportunities
  3. Perform user research to test product assumptions
  4. Sketch personas to target with the opportunity
  5. Build models to help envision the whole product story
  6. Ideate and iterate through specific challenges identified and refine solutions
  7. Prototype and test a viable hypothesis
  8. Detail the product solution
  9. Review your work and that of the other teams in a trade show format
  10. Evaluate your team’s approach to product discovery and delivery

Who should attend?

  • Product managers, business stakeholders, and product marketing professionals: to understand the practices that lead to valuable products
  • User experience practitioners, and business analysts: to understand the practices that lead to usable and desirable products
  • Senior engineers: to understand the practices that lead to feasible products
  • Project managers, Scrum Masters, and agile coaches: to understand how to guide successful product discovery and delivery

Learning more

Contact Aaron to find out how you can bring this course to your organization and start using this tools, concepts and practices.

Materials you’ll receive

  • Scrum Alliance’s Advanced Certified Scrum Product Owner license
  • Course materials and handouts
  • 16 Scrum Alliance SEUs and PMI PDUs
  • A wealth of knowledge to take back to your organization

About This Agile Guy

Coaching people to enjoy working in collaborative, learning environments excites Aaron, especially in pursuit of building lovable products. People ask him to train, consult, mentor and facilitate teams to better use a set of Agile discovery and development concepts, tools, methods and practices. Aaron’s effectiveness results from experiences spanning over two decades in technological and interpersonal disciplines. You can find out more about Aaron on LinkedIn and on his web site. Sign up for his newsletter and follow Aaron on Twitter.

Quotes from past participants

“Clearly knowledgeable, interesting, patient.”

“Aaron is a born teacher… motivating.”

“Ability to keep full engagement and positivity.”

“Aaron is a great teacher and coach. I worked with him on a major agile transition. I found his teaching style very compelling and I really like the work he has done to integrate product discovery with agile delivery. I hope to work with Aaron again and look forward to that time.”

“Thank you for inspiring me on how to keep the Agile mindset.”

“I’ve been to a LOT of professional training, and this was the best one I’ve attended, bar none.”

“Steady, patient influencer and educator (…) brought both devs and management around to the benefits of a well-implemented agile program.”

“He built strong relationships with both the business and technical teams at the senior leadership layer on down, educating both sides on how to drive product development with agility.”